NCR Corp., which receives 75 percent of its revenues from international sales, has organized a sales team that will focus on the world’s fastest-growing markets for ATMs.
NCR’s Emerging Markets Group will comprise Brazil, India, China and the Middle East and Africa. China is slated to pass the United States as the world’s largest ATM market by 2015. And in 2009, Middle East/Africa reported the highest per-person ATM withdrawal rates.
NCR recently promoted Stelios Fragkos to regional vice president from vice president for NCR Middle East/Africa. Fragkos will head the Emerging Markets Group. NCR is equipped and ready to tackle the job, Fragkos said.
"We have a strong brand, relationships, market leadership and insight in the most exciting markets in the world," he said. "We have invested for growth in the regions."
The growing middle classes require NCR to pay more attention to the three countries and one region, said Peter Leav, NCR senior vice president of Global Sales. Fragkos reports to Leav.
“We are driving further growth by focusing a consolidated high-performance team on the most dynamic economies, with growing middle classes that increasingly require self-service to manage their lives,” added Leav, who also heads NCR’s Emerging Markets Council.
In 2009, NCR reported $4.612 billion in revenues. The three reporting regions are: The Americas, Europe/Middle East/Africa and Asia Pacific/Japan.
The Americas reported revenues of $2.02 billion. Europe/Middle East/Africa reported $1.64 billion in revenues, and Asia Pacific/Japan reported $941 million in revenues.
NCR, which is based in Duluth, Ga., is the world’s largest ATM manufacturer based on annual shipments.
