TORONTO -- Dynamic Branding ATM services provided by AutoBranch Technologies are being added to selected Threshold Electronics Limited locations with the ``LaserCash' brand.
Starting today, whenever cardholders from participating financial institutions use an ATM at one of the new locations, the shared ATM will look and act just like a proprietary ATM from their own institution. (See "Branding bonanza")
Cardholders don't pay any surcharges or foreign ATM fees if they bank with an institution that participates in the AutoBranch network.
Up to 100 LaserCash locations with Wincor-Nixdorf ATMs could potentially participate in the program, providing small to mid-size financial institutions with a larger ATM network than they could afford using traditional proprietary ATMs, according to a news release.
Threshold is providing the switching, monitoring and management services. The first locations went live in Toronto, Ontario earlier this week.
According to the release, Threshold is the second Canadian transaction switching service to certify Dynamic Branding ATMs on the AutoBranch network. The integration and certification was accelerated because both Threshold and AutoBranch use Mosaic Software's Postilion platform.
Matthew McIver, president of Threshold, said, "This is an excellent opportunity for us to sustain and grow transaction volumes. We also know retailers are interested in the advanced kiosk and advertising capabilities included in the AutoBranch solution, and so it differentiates us from traditional ISOs.'
