BALTIMORE – The newly-formed and recently incorporated ATM Advertising Council elected its first board members, who will serve two-year terms, last month.
The council consists of industry professionals elected to a board of directors and representing companies and organizations directly involved with ATMs and representing an interest in ATM advertising. These groups include banks and financial institutions, ATM ISOs, manufacturers, advertising sales brokers, and representation by the ATM Industry Association (ATMIA); a separate trade group.
Its goal is to promote the ATM as an effective medium for advertisers. To that end, supporting the ATM industry in communicating with advertisers and their agency representation will be a primary focus. Additionally, the council will address technological solutions in order to best coordinate advertising delivery to the ATMs.
The new board members are: Shelly Chandler, PNC Bank; Dan Sullivan, Bank of America; Mike Szimanski, ATM Advertising, Inc.; Terry Salyer, ATM ADNet; Dan Palczynski, NCR Corporation; Tony Shaw, Triton Systems, Inc.; Tom Harper, NetWorld Alliance and ATM Industry Association; Neil Johnson, International Merchant Services, Inc.; and Richard Frankel, DoubleClick.
"Advertisers have been buying ATM advertising for a couple of years now, and many of us in the industry have been looking for a communication and leadership group to coordinate our experiences, pricing, problems, and solutions," Szimanski said. "This council, its high caliber industry talent and knowledge of both the ATM and advertising industries will help us communicate what we have to offer even more effectively."
Membership is open to ATM or advertising industry professionals. Information on membership is available by contacting Membership Chair Angelia Ekholm at aekholm@pdnb.com.
