eStation launches ATM advertising pilot in Canada

TORONTO -- eStation, which offers turnkey ATM programs to retail and hospitality chains, is launching a 12-week advertising pilot program on its ATM network featuring advertisements from Canadian packaged goods companies including Parmalat, HJ Heinz, Nestle and Clorox, according to an eStation press release.

Chris Fowler, the company's vice president of Sales and Advertising, said, "We are very pleased with the interest expressed by the advertising community. The pilot program represents a big step in the delivery of an ATM solution that offers a win for the consumer, the retailer, the advertiser and eStation."

Kim Oishi, eStation chairman and chief executive officer, added, "The margins on offering advertising can be very attractive. As eStation builds its ATM network to critical mass required to attract major advertisers, we expect that advertising will account for an increasing share of our revenues."