NEW ORLEANS -- NCR Corporation (NYSE: NCR) and BroadVision, Inc. (Nasdaq: BVSN), a leader in personalized e-business applications, have signed a $17 million agreement representing the two companies' joint investment in research and development, marketing and the development and operation of centers of expertise.
Through this agreement, NCR and BroadVision plan to work together to develop software adapters between BroadVision's e-business applications and NCR's Teradata database, Customer Relationship Management (CRM) Solutions and ATMs.
The companies also will jointly fund global Centers of Expertise for Advanced Personalization, first in the U.S., and later internationally to showcase ROI-driven e-business applications using both companies' technologies. The centers' staff, experts in the application of advanced personalization, will provide business and technical consulting, customer benchmarking and prototyping, technical white papers and case studies.
As part of this alliance, NCR becomes BroadVision's preferred partner for high-performance analytics, CRM solutions and ATMs and BroadVision becomes NCR's preferred partner for online personalization of end-user interactions with NCR ATMs.
The joint solution will first be targeted to businesses in the financial services market and later will expand to include companies in the retail, communications, travel and transportation, and manufacturing industries.
At bank ATMs, NCR's Teradata and CRM Solutions will provide the repository and campaign plans, goals and rules, and BroadVision will provide the personalized view of the ATM screen and manage the interaction sequence. The consumers' reactions will be captured by BroadVision and passed along to the bank's NCR data warehouse for analysis and experience improvement on subsequent visits.
