DAYTON, Ohio -- NCR Corporation (NYSE: NCR) has announced the latest release of its customer relationship management tool, NCR CRM Solution version 4: the company's first software solution to unify NCR's Relationship Optimizer product line with that of Ceres Integrated Solutions. NCR acquired Ceres Integrated, a CRM company, in April.
CRM Solution version 4 enables marketers to engage in personalized dialogues with their customers across all channels, including ATMs, kiosks, Web sites, call centers and e-mails. The new real-time rules engine allows these to be executed for time-sensitive communications.
The software includes pattern-detection capabilities, which determine which products drive the sales of other products. It also includes automated modeling for statistical segment profiling and predicting sales, churn and response to campaigns.
CRM Solution version 4 will enable users to discover events such as purchase patterns, complaints to a call center and Web site surfing and determine which are significant indicators of customer value. It also seeks out what NCR calls "non-events" such as not hearing from a customer for a period of time.
NCR CRM Solution version 4 will be available at the end of the first quarter of 2001.
