RICHMOND, Va. -- Crestar Bank's ATM screens in Virginia, Washington D. C. and Maryland will be remotely updated with a new Diebold marketing and advertising system called RemoteLink.
"RemoteLink lets Diebold download advertising and marketing messages, video clips and even coupon graphics from a central site to a selective group of ATMs or to all ATMs in a customer's network," said Robert W. Reho, vice president, service and systems operations and support for Diebold. "In the past, customers had to travel to each ATM and manually transfer those image files from diskettes. Today, Crestar simply provides us with the graphics and a customized schedule that details which ATMs are to be updated and when the new graphics should appear. Diebold personnel then take complete responsibility for the management and execution of the program."
Through RemoteLink, each ATM in a network can present a unique, specific advertising message or change screens and present certain messages at different times of the day. This way, advertisers can precisely target messages to specific neighborhoods at specific times throughout the day, or adjust their advertising messages with local and national events and holidays. In addition, the couponing feature of Diebold's RemoteLink Plus program enables consumers to receive a coupon that can be tied to the marketing message on the screen.
"Crestar is taking advantage of RemoteLink's ability to generate
additional revenue from our ATM network," said Jamie Rutherford,
marketing officer at Crestar.
"Just like newspapers sell space as a source of revenue, we are selling space on our ATM screens to third parties. Besides adding a source of revenue from our ATMs and cash dispensers, this allows us to use transaction processing time to provide our customers with information they might find interesting or useful."
Crestar has more than 700 Diebold ATMs in its network. Crestar is planning to employ RemoteLink on 20 of these ATMs by the end of this year.
In addition to the ability to remotely distribute graphics files to ATMs, RemoteLink also enables automated, remote collection of electronic journal files from the ATMs. These files provide the audit trail used to investigate customer inquiries about ATM transactions. Having the files immediately available enables financial institutions to more quickly resolve any customer disputes regarding ATM transactions. In the past, printed journals or diskettes of the journal files had to be collected manually from each ATM on a regular basis and physically stored for reference.
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