SEATTLE -- Don Jarecki has joined CashPoint, an ATM advertising firm, as vice president of network development. Formerly vice president of the Consumer Network Services Division of EDS, Jarecki was responsible for that company's full-motion-video ATM advertising program in 7-11 stores.
J.J. Manning, CashPoint chairman and CEO, said, "We've now put together the next generation strategy that moves ATM advertising into the forefront of a medium planner's thought process. The expansion into audiovisual messaging with our bank partners is just the first step in a significantly espanded platform we will be announcing in the coming months."
Jarecki said, "What CashPoint is doing will revolutionize the industry, and their operating model will validate the viability of ATM advertising as a significant revenue driver."
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