LAS VEGAS -- A one-to-one system that allows ATM deployers to cross-sell services through personalized, on-screen marketing messages on an ATM is being demonstrated by Diebold at BAI's Retail Delivery '98 conference Dec. 1-3.
The system uses the waiting time of a standard ATM authorization period to display interactive messages to consumers about products and services. Because it works in conjunction with an ATM deployer's customer information database, the system allows institutions to custom-design advertising messages depending upon demographics, existing account relationships or retail buying habits.
In each case, the customer may be prompted to respond to on-screen questions -- which might even ask for their phone number -- and the answers are forwarded to marketing departments for proper follow-up.
Customers who want to turn down the service that is offered can do so by answering "no" to the on-screen prompts.
The system provides a tracking capability that allows ATM deployers to monitor the success of the ATM marketing program. It can also be configured to dispense a coupon from the ATM receipt printer as a way to reinforce a message.
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