Dove study to look at Web-enabled ATMs

Dove study to look at Web-enabled ATMs
Tags: Consulting
February 27, 2002

BOSTON -- Dove Consulting, a management consulting firm with offices in Boston, Atlanta, Charlotte, London, Minneapolis and San Francisco, plans to launch a comprehensive nationwide study of consumer attitudes toward and issues with Web-enabled ATMs. Designed to assist ATM deployers as they seek to capitalize on advances in ATM functionality, the study will identify and clarify what products and services consumers would value most in ATMs or kiosk-type devices capable of self-service banking and self-service commerce. Dove Consulting will administer the consumer survey via mail or the Internet. Specific questions to be addressed include: • Would consumers value an enhanced screen presentation and better navigation capabilities? • Would consumers conduct routine banking transactions at the ATM, similar to the transactions that would be available through a PC banking application? • What other self-service commerce products/services would consumers value at the ATM? • Would consumers be willing to pay for Web-enhanced services at the ATM? If so, how much? Dove developed the idea for the study in response to an untapped need in the market. Ann Schmitt, a director in Dove's Financial Services Group, believes that ATM deployers and other industry players have an enormous opportunity to capitalize on the open, flexible architecture created by the Internet. "But before deployers can take advantage of the new technology, they need to understand what the customer really wants in a Web-enabled self-service device, the customer value proposition and, more importantly, what they'll pay for it," Schmitt said. Dove Consulting is seeking sponsors for the study. Set to kick off in mid-April, study results will be available by late summer. For more information, contact Ann Schmitt at 303-663-2048.