Bank One uses ATM ads to look for employees

Bank One uses ATM ads to look for employees
Tags: Advertising / CRM, Bank / Credit Union
February 27, 2002

CHICAGO -- Bank One Corp., the nation's fourth-largest bank holding company, is looking for a few good employees through messages on its ATM screens and receipts.

According to Reuters, the advertising message reads: "Great employment opportunities await you at Bank One. Fax your resume..."

A bank spokesman quoted by Reuters said Bank One opted for the unusual recruitment method because of a "very competitive job environment."

The spokesman could not say how many applications have been generated by the ads or if anyone had been hired.