SAN FRANCISCO -- InnoVentry, a developer and distributer of a line of advanced-function ATMs, will deploy 10 of its Atreva Express Cash Management Machines at two Trump properties in Atlantic City, N.J.
Seven of the machines will be installed at the Trump Taj Mahal Casino Resort, and three at the Trump Marina Hotel Casino.
"We're eager to see how InnoVentry and its Atreva line of products can help us reduce our costs and simplify our operations by consolidating in a single device a wide variety of cash-management tasks," said Francis McCarthy Jr., executive vice president of corporate finance and chief financial officer of Trump Hotels & Casino Resorts Inc.
The machines feature InnoVentry's Cash Direct service, which allows customers to make unassisted card-based transactions such as ATM withdrawals and ATM debit transactions.
Another specialized feature is the Atreva Media second screen, which entertains gaming patrons as transactions are being processed. Casino management at the Trump properties plan to utilize the second screen for customized messages, public-service announcements and on-screen advertising.
According to an InnoVentry press release, the Atreva's design is "a dramatic departure from the boxy uniformity of conventional ATM machines." Hornall Anderson Design Works, a Seattle-based firm that formulated the retailing concepts for Starbucks coffee bars, participated in the development of the Atreva line.
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