SEATTLE -- ATM advertising company CashPoint has established a regional office in San Francisco to support an agreement signed earlier this year with Wells Fargo.
Seattle-based CashPoint manages the scheduling and delivery of all content on Wells Fargo ATMs, including their Web-enabled machines, which feature headlines news and full-motion video. Wells utilizes three ATM products: preprinted messages on ATM receipts, animated video capability and, by year-end, delivery of full motion video at over 900 locations.
CashPoint also has a long-standing working relationship with Cleveland-based Key Bank.
CashPoint also expects to open a Chicago office by month-end. Paul Borgardt, former corporate accounts manager for ADVO, a billion dollar direct mail company, joins CashPoint's Chicago office to manage the Central Region sales efforts. Don Jarecki, former vice president at EDS, has also joined CashPoint's Chicago office to manage the network development with ATM manufacturers and bank partners.
"The addition of Paul Borgardt and Don Jarecki is significant in the development and support of our national network," said J.J. Manning, chairman and CEO of CashPoint. "We are excited about their participation, as well as our planned expansion into New York in the very near future."
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