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NCR introduces targeted marketing program
DAYTON, Ohio -- NCR Corporation is introducing a program called Smart Connections to enable ATM deployers to use their machines to reach customers with tailored, customized advertising messages. The program will provide the hardware, software, services and partnerships that allow targeted messages or promotions to be delivered to specific customers or a group of customers via ATMs. Incorporating NCR's APTRA software, released last year, Smart Connections allows a deployer to customize and deliver promotions and messages at any point during the ATM transaction. Through the program, on-screen advertising can include animation, full- motion video, audio and music, and can be combined with coupon printing. Smart Connections is a phased program that allows institutions to move at their own pace, incorporating some or all of these elements. The software enables the novice to build, edit and implement marketing and advertising messages and also delivers marketing and advertising updates to each ATM during normal transaction processing. "With Smart Connections, NCR can provide the complete solution for true one-to-one marketing at ATMs," said Andy Orent, vice president of NCR's Financial Solutions Division, "including the software, services, security and tools to make it a valuable component of a deployer's ATM strategy."
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