WILMINGTON, Del. - Cash Connect, a division of Wilmington Savings Fund Society, FSB (WSFS) has teamed with Calabasas, Calif.-based brandATM to offer ATM advertising to ISOs and financial institutions.
According to a release issued by the two companies, they will combine their knowledge in ATM services, equipment sales and advertising to promote and distribute brandATM's AVCOMM device. The device will provide full motion video and static screen advertising capability on the ATM screen or on a color monitor that sits above the ATM. Both options work without interfering with the ATM's operation.
"This venture brings together two industries to provide advertisers access to ATMs across the country. This technology will allow the ATM owners the ability to capitalize on an untapped delivery channel without having to upgrade legacy equipment to play full motion video and audio," said Cash Connect President Thomas E. Stevenson.
CEO Paul Wolff of brandATM called Cash Connect "an intelligent company with strong industry relationships, high value products and excellent customer service." He said, "We believe that together we can offer the ATM owner a turnkey solution, driving third party advertising revenue."
