EMERYVILLE, Calif. -- Novadigm, Inc. (Nasdaq: NVDM), a provider of automated software and content management products, is providing its e-wrap technology for the distribution of multimedia content on Wells
Fargo's Web-enabled ATMs, including full-motion video movie trailers.
Wells Fargo already uses the same Novadigm technology to distribute advertising through its 600 Express ATMs in the San Francisco Bay Area.
The distribution and deletion of content packages is centrally managed by Novadigm e-wrap technology so that video files and multimedia content can be timed and targeted at ATMs in specific geographic zones. Novadigm optimizes the use of communications bandwidth without compromising the integrity of the ATM network or disrupting customer service by distributing compact packages of multimedia content for use, and reuse, by player software resident at the ATM itself.
Much like a screen-saver, when the ATMs are not actively conducting customer transactions they play full-color, full-motion movie previews and advertisements.
Wells Fargo unveiled the first Web-enabled ATMs in San Francisco and Los Angeles on May 2. More than 800 of the new machines are scheduled to be deployed later this year in California and Arizona. The rollout will continue throughout Wells Fargo's ATM network in 2001.
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