LONDON -- Thousands of ATM customers will get more than they bargained for as the UK's first large scale advertising campaign using ATMs has been launched by British Airways to advertise a new low fares structure.
The advertisements will be featured on both screens and receipts at machines owned by independent deployer Moneybox through mid-November. According to a news release, Moneybox ATMs are located at service stations, shopping centers, convenience stores, nightclubs and university campuses.
The media strategy was created by British advertising agency Optimedia.
Moneybox is using an advertising management tool called ATM.ad, created by I-Design Multimedia Limited, to manage the campaign. I-Design has also assisted the UK's Nationwide Building Society in running several ad campaigns on its ATMs. (See related stories Sky's the limit and Good show)
