PALM DESERT, Calif. - Donald Jarecki, who has earned a reputation as an innovator in the EFT industry, has joined Palm Desert National Bank (PDNB), the nation's leading supplier of ATM vault cash and cash management services.
Jarecki joins PDNB as senior vice president of marketing and business development. He was previously senior vice president of business development and client relations at Cashpoint, a company specializing in targeted marketing through the ATM channel.
Jarecki also served as vice president of Retail Terminals Services for EDS, managing EDS' fleet of more than 7,000 ATMs, which was sold to America Express. While at EDS, Jarecki pioneered the development and implementation of the first ATM advertising program that incorporated full-motion video with sound, which garnered an "Innovator of the Year" award from Faulkner and Gray in 1998. This pilot was, and remains, the largest and most successful ATM advertising program in the industry.
Jarecki began his career as product manager of Electronic Banking at Citibank.
"PDNB and I have always shared similar objectives -- utilizing innovative ideas for growth, service and electronic accessibility," said Jarecki. "I saw it as a perfect fit with a well positioned leader in its marketplace."
Sandra Hartfield, president and chief executive of PDNB's Electronic Banking Division, said, "Both our vault cash and cash management departments are extremely strong and only growing. Having Donald on board will help us facilitate that growth."
