ORLANDO - NCR Corp.'s Systemedia Division has kicked off a new promotion program to allow specialized branding and sales opportunities through customized ATM receipts, according to a news release.
The ATM Promotion Program allows financial institutions to use their ATM networks to promote, cross-sell and up-sell products and services to customers through custom-printed ATM receipts. The program also is open to national sponsors or advertisers that provide special discounts to consumers when they use an FI's check card.
As part of Systemedia's Self-Service Consumables Management offer, the program is being deployed in partnership with Strategic Alliance Group of Atlanta, Ga.
The program also is expected to help FIs increase their debit-card use.
"We're excited about the program and the value it brings to the marketplace," said Simon McCouaig, vice president of marketing for NCR's Systemedia Division. "By teaming with Strategic Alliance Group, this offer combines uniquely tailored ATM promotional packages with industry-leading printing, fulfillment and distribution services."
