In this survey, which was undertaken worldwide over the last three months, banks and third-party processors responded overwhelmingly in favor of improving the frequency and diversity of services they can offer to customers at the ATM. Because of the complexities involved with the existing, outdated ATM software model, only 31 percent of survey respondents change their ATM information on a monthly or more frequent basis. When asked to rank out of 10 their desire to provide more dynamic, customer-centric information at the ATM - such as advertising, improved customer services and personalized promotions - the mean average of respondents was more than seven, with 10 being the most desirable.
"Based on these results, we recognize that a rethink of the ATM 'network landscape' is required to enable ATM network operators to bring innovative ATM services to market faster," said Level Four chief executive Martin Macmillan. "The existing offerings in the marketplace are largely repackaged legacy software designs coupled with modern tools, resulting in a static and untargeted service offering."
Read the survey's results by clicking here.
