NEWPORT-ON-TAY, Scotland - British Airways has signed a long-term deal with the I-design's ATM:ad network. According to a news release, exclusivity will be provided on ATMs featuring the ATM:ad system in airports across the London and corporate locations. (Read more about ATM advertising ...)
The booking will allow British Airways to consistently target business travelers on a one-to-one basis. The program, which starts this summer, ties-in with the airline's announcement of a £100 million (U.S. $188.2 million) investment in its long-haul business-class services.
Additional campaigns will focus on driving customers to use the online check-in facility.
"This is a fantastic endorsement for us," said Jack Vincent, ATM:ad's sales director. "British Airways has been a frequent advertiser on the ATM:ad network and this renewal of their long-term holding with us further illustrates the unique benefits which ATM:ad delivers as part of a communication strategy."
