Kenyan banks use ATMs to attract customers

Kenyan banks use ATMs to attract customers
Tags: Bank / Credit Union, Other, Retail / Off-Premises, Trends / Statistics, Underbanked / Unbanked
May 24, 2006

All Africa: With the growing need to offer quality services at lower cost, Kenya is experiencing an explosion of electronic cash services, including ATMs. And the financial-services-offering gap between large and small financial institutions in the country is closing so fast that soon the service could be fully commoditized. Even the advertisements on ATMs have shifted from emphasizing the status of the users to demonstrating the utility of the machines. For the banks, the ATM has plugged the hole left by branch and office closures.