LAS VEGAS - Co-Op Network has changed its named to Co-Op Financial Services.
Network chief executive Stan Hollen announced the name change during the organization's conference and annual shareholders meeting in Las Vegas. Co-Op Network logos and signage will not change, the nation's largest ATM network and processor in the credit union industry said in a news release.
The new name reflects the organization's broader offering of products and services, Hollen said.
Co-Op Financial Services consists of four lines of business - the Co-Op Network; Co-Op ATM Processing, which includes ATM driving and check-imaging services; Co-Op Card Services, which includes PIN and signature debit, fraud and risk products, and soon-to-be-released loyalty and rewards programs; and Co-Op Shared Branching.
"In recent years, our brand has become recognized for a wide-range of products and services," Hollen said. "So after 25 years, now comes the next chapter in the Co-Op Network story. The name Co-Op Financial Services is designed to build upon our brand's awareness and heritage, reflecting what we've already achieved and where we're headed."
