BARCELONA, Spain - NCR Corp. announced the availability of its Customer Power Manager for APTRA Relate, the latest software suite of products that lets financial institutions extend their customer-relationship-marketing programs to their ATMs.
According to a news release, the program provides CRM functionality across multiple banking channels - including the Internet, branch and ATM services - and can easily link to an FI's existing customer information system, enabling the FI to run targeted and event-based marketing campaigns to individual customers through the ATM channel.
FIs can track the success of their campaigns, and any ATM channel-gathered information can be fed back to the FI's customer information system. The program also can personalize the ATM transaction.
ATMs are used for 76 billion transactions a year, equating to 80 percent of the total interactions that an FI has with its customers. ATMs have the potential to deliver FIs or third-party advertisers a captive audience over an average of 30–40 seconds each time they are used.
"The ATM has proved highly-successful at automating routine transactions, including cash withdrawals, cash and check deposits and balance enquiries, in a cost-effective way," said Ruth Fornell, NCR Financial Solutions vice president for Europe, the Middle East and Africa. "It has evolved into an important relationship-building and communications tool, which now has the power of CRM behind it."
