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IBNLive: Banks in India are luring customers to ATMs with more than just cash options. They're experimenting with customized applications such as the ability to transfer funds that extend beyond mainstream banking. ICICI Bank is leading the way, offering mobile and other connectivity services at its ATMs. And these new applications are not restricted to urban India. Rural ATMs are moving forward, too, offering even unbanked consumers opportunities to use their Kisan credit cards.

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