Chase launches U.S. Open ticket campaign at ATMs

Chase launches U.S. Open ticket campaign at ATMs
Tags: Advertising / CRM, Bank / Credit Union, Multifunction ATMs, Other, Trends / Statistics
July 9, 2006

The European Financial Management & Marketing Association reports that Chase Bank has launched a U.S. Open ticket campaign at its network of 1,789 ATMs in New York, New Jersey and Connecticut. Lucky customers will find a blue tennis ball printed on the backs of the 5,000 winning ATM receipts. To redeem the tickets they must take their receipts to a Chase branch.

Including ATMs located in Duane Reade drugstores, Chase has the largest ATM network in Metro New York City.

Chase's parent company, JPMorgan Chase, which sponsors the U.S. Open tennis tournament, is organizing a broad-based advertising campaign.