ONTARIO, Calif. - Caroline Willard has joined Co-Op Financial Services (formerly Co-Op Network) as vice president of corporate development.
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| Caroline Willard |
According to a news release, the position was created to help Co-Op Financial Services keep up with its growth. (In five years, member credit unions and ATMs have increased by about 140 percent and 400 percent, respectively.)
Willard, a 16-year marketing veteran with more than five years in the credit union industry, will be tasked with identifying new opportunities for Co-Op in the payments space.
Before joining Co-Op, Willard was vice president of marketing and strategic planning for American First Credit Union in Orange County, Calif.
"Caroline's leadership, creative approach to problem-solving and effective strategies for penetrating specific markets will benefit Co-Op as we look for additional ways to serve credit unions and their cardholders," said Stan Hollen, Co-Op's chief executive.
