Non-emergency number touted through ATM:ad

Non-emergency number touted through ATM:ad
Tags: Advertising / CRM, Bank / Credit Union, Debit / Credit, Retail / Off-Premises, Security
July 27, 2006

NEWPORT-ON-TAY, Scotland - A test campaign aimed at drawing attention to 101, the new 24-hour single non-emergency number set to deal with community safety issues, will run on ATM:ad for three months beginning July 31.

According to a news release, the ads will be seen on ATMs on High streets, at gas stations and in shopping centers in five pilot areas. The ads are expected to run through October and will be expanded to cover England and Wales by 2008.

The campaign will be supplemented by ATM receipts that bear the 101 number.