ATM:ad targets crime prevention

ATM:ad targets crime prevention
Tags: Advertising / CRM, Bank / Credit Union, Debit / Credit, EFT Networks, Security, Transaction Processing
July 31, 2006

NEWPORT-ON-TAY, Scotland - The Home Office, which ran an ATM:ad campaign earlier this year, is running a second four-week crime-prevention campaign. According to a news release, the campaign launched July 31.

ATMs in London will display ads with the message: "Keep it Safe, Keep it Hidden." The campaign's focus is on people keeping items such as ATM cards, mobile phones, MP3 players and laptops hidden from view to decrease theft.