0 Comments
LAS VEGAS - MasterCard Worldwide announced Nov. 14 the launch of a new rewards program that enables banks to build loyalty programs unique to their brands and to cross-sell retail bank and credit products more effectively.
 
MasterCard will offer relationship rewards programs beginning in early 2007.
 
Through the program, banks will have the ability to customize programs to include earned-reward points based on deposit or investment balances, the number of products held, transactional elements, online bill payment, direct deposit, and promotional events such as a mortgage application/approval. Rewards from personal and small business products also can be commingled.
 
"Financial institutions are looking for ways to enhance cross-sell and retention efforts, and an innovative loyalty program like MasterCard's relationship rewards is a critical element of this strategy," said Patricia Preston, group head of Debit Product Management Americas for MasterCard.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

SOLVPRO SERVICE™ - Pay-Per-Service-Call

http://global.networldalliance.com/new/images/products/Solvpro_Service_logo_100.gif

3707/SOLVPRO-SERVICE-Pay-Per-Service-Call

MobiTransact® Mobile Banking

http://global.networldalliance.com/new/images/products/4430.png

4430/MobiTransact-Mobile-Banking

Teller Automation

http://global.networldalliance.com/new/images/products/productimage.jpg

1222/Teller-Automation

ATM Decals & Signage

http://global.networldalliance.com/new/images/products/4128.png

4128/ATM-Decals-Signage

Airis Sunlight Viewable Flat Panel LCD Display Upgrades

http://global.networldalliance.com/new/images/products/SunlightViewable100.gif

477/Airis-Sunlight-Viewable-Flat-Panel-LCD-Display-Upgrades

Diebold notes Cassette

http://global.networldalliance.com/new/images/products/Dieboldnotescass_100.gif

1207/Diebold-notes-Cassette

OptConnect at ATMIA 2012

http://global.networldalliance.com/new/images/products/4969.png

4969/OptConnect-at-ATMIA-2012

Complete ATM Remanufacture

http://global.networldalliance.com/new/images/products/4414.png

4414/Complete-ATM-Remanufacture

Walk Up ATM - Monimax 5100T

http://global.networldalliance.com/new/images/products/nautilus_5040.gif

784/Walk-Up-ATM-Monimax-5100T

CX3 ATM

http://global.networldalliance.com/new/images/products/Itautec_IW1631.gif

731/CX3-ATM

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.