Michigan credit union signs with Diebold for ATM campaign suite

Michigan credit union signs with Diebold for ATM campaign suite
Tags: Advertising / CRM, Bank / Credit Union, Diebold, Incorporated, Multifunction ATMs, North America, Other, Public Companies, Software, Trends / Statistics
January 11, 2007

NORTH CANTON, Ohio - Michigan's Christian Financial Credit Union is enhancing communications with its members by leveraging self-service technology to deliver customized marketing messages through Diebold Inc.'s Campaign Office software.

According to a news release, Campaign Office is a server-based solution that uses demographic and other account information to determine relevant marketing messages for individual ATM users.

"We're trying to reach all of our members at their chosen points of access," said Lauren Vance, marketing manager for Christian Financial Credit Union.