ATLANTA - S1 Corp., provider of customer interaction software solutions for financial and payments services, has decided that three of its divisions - Postilion, S1 Enterprise, and Full Service Banking Solutions - will establish their own brand identities.
According to a news release, the introduction of three different brands is expected to help each division establish its own identity. All three divisions will be launching independent
"Establishing independent divisions and moving marketing functions such as branding, Web sites, and customer conferences into these divisions will provide greater clarity to prospects, customers and the market in general about the products and services that S1 has to offer," said Johann Dreyer, S1's chief executive. "In addition, these divisions will have greater control over resources and greater accountability, ensuring that we continue to improve the effectiveness and efficiency of the business in the future."
