DENVER - First Data Corp. has acquired Size Technologies Inc., provider of loyalty, stored-value and transaction marketing solutions.
Financial terms of the deal were not disclosed.
According to a news release, the acquisition will allow First Data to offer merchants, issuers and coalition partners a real-time point-of-sale, tender-neutral loyalty solution that will help drive profitable customer behavior. Participating clients will have access to loyalty features and functionality, including couponing, consumer messaging, product-based rewards, customer relationship management, and a campaign management tool.
Those capabilities can be offered at the POS, through printed messaging, mobile-phone messaging, the Internet and/or automated voice-response tools.
The integration of the two companies' resources has already begun through a relationship with Royal Buying Group Inc. RBG is a national organization that implements vendor programs for its member base of more than 5,500 convenience and petrol locations.
