NEWPORT-ON-TAY, Scotland - Following a successful campaign on ATM:ad two years ago, Comic Relief has announced plans to again use the medium to promote this year's event, "The Big One," which airs March 16 on BBC1.
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According to a news release, the campaign, which has been donated by ATM:ad and Nationwide Building Society, will deliver 2.5 million one-to-one marketing messages for the event.
The ads kick off on the March 12 at more 2,000 ATMs at Nationwide branches, on High streets, and in supermarkets, convenience stores, shopping malls and London Underground stations.
"We had great feedback from the last campaign we ran for Comic Relief 2 years ago, and we are delighted to be able to help raise awareness again this year," said Jack Vincent, media sales director for ATM:ad. "We are expecting the campaign to have an impact on both cash-machine users and passers-by."
