Book publisher signs promo deal for ATM:ad

Book publisher signs promo deal for ATM:ad
Tags: Advertising / CRM, Bank / Credit Union, North America, Other
April 3, 2007

NEWPORT-ON-TAY, Scotland - Orion Books is the first publisher to advertise a new book using ATM:ad, according to a news release issued by ATM:ad deployer I-design.

The Orion campaign, which launched April 2, promotes "Promise Me," a new book from the publishing house. Orion is promoting the book with a short film ad.

"We wanted to increase the profile of the marketing campaign, so we decided to use the film as a way of advertising on ATM cash machines," said Julie MacBrayne, Orion's marketing executive. "We are the first publisher to do this, and we believe ATM:ad is an incredibly exciting new way of grabbing the attention of consumers."