ATLANTA - Heightened consumer awareness surrounding security and privacy issues among has opened doors for the acceptance of biometric security measures, according to Synergistics Research Corp.
Synergistics says a significant number of consumers choose fingerprint scanning as the biometric security method they are most comfortable with. Synergistics polled 1,000 consumers online in July 2006 about the use of biometrics with financial services.
During the national survey, "The Consumer View on Biometrics for Financial Services," 75 percent of all respondents said they are more concerned now with fraud and identity theft than they were five years ago. And slightly more than one-fifth said their level of concern is the same.
Six out of every 10 respondents also said they strongly agree with the statement, "Financial institutions should be doing more to protect their customers from identity theft and fraud."
