DAYTON, Ohio - Teradata, a division of NCR Corp., says Bank Leumi, one of Israel's leading financial institutions, has seen improvements in customer relationship management since using data warehouse-driven event triggers for event-based marketing.
Event-based marketing uses software-based rules and triggers that detect, analyze and interpret customer events, transactions and interactions, enabling companies to provide timely and personalized attention to customers.
According to a news release, Bank Leumi installed its Teradata Warehouse in 2004, building on system with Teradata Customer Relationship Management.
"Communicating to millions of individual customers through a variety of channels is complex and challenging," said Itzhak Malach, head of information systems and administration at Bank Leumi. "Bank Leumi is using its Teradata data warehouse-driven CRM tools to create relevant dialogues with customers across channels and serve them wherever they are. As a result, we have seen constant improvement in our customer-management program performance."
Teradata's event-based solution library now contains more than 1,000 defined customer events that are data warehouse-driven and used across industries throughout the world. Customers include British Airways, Continental Airlines, DnBNor (Bank of Norway), Travelocity.com, Verizon Wireless, Westpac Bank, and a number of gaming and casino businesses.
