According to a news release, 2007 marks the second year that British Airways has booked an exclusive long-term holding with ATM:ad to ensure its advertising appears on ATMs in airports, across
"We have used it (the ATM advertising) to support the full spectrum of messages we look to communicate through a year," said Taryn Walker, British Airways' senior advertising executive. "We also change the creative on a monthly basis to keep it fresh and avoid a wallpaper effect."
The new booking starts July 1 and is expected to initially focus on British Airways' Club World service.
British Airways has been an ATM:ad customer since May 2004.
"Although we have been tactically involved in the ATM:ad channel for the last three years, we feel its inclusion as part of our long-term holdings enables us to generate a more meaningful dialogue with our audience as we are aware that many of these people will make use of the same machine on a regular basis," Walker said.
