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Tranax, CDS partner for self-service gift-card program
July 30, 2007
NEWARK, Calif. - Tranax Technologies Inc. and Columbus Data Services are providing gift-card dispensing on Tranax's Hybrid ATM platform, which is based on the Tranax Mini-Bank x4000 and HK2000 sidecar. CDS is providing the processing support.
According to a news release, the sidecar also features a bill acceptor and card dispenser to support gift-card purchases made with cash or debit.
Existing Mini-Bank x4000s in the field also can be upgraded.
"What we offer is convenience," said Dr. Hansup Kwon, Tranax's chief executive. "This new capability gives shoppers greater convenience (and) ease of use and value, while offering retailers and financial institutions increased foot traffic, sales revenue and promotional opportunities."
The new gift card program, called Zippay, features a MasterCard-branded signature gift card that can be used anywhere debit cards are accepted.
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