ENGLEWOOD, Colo. - Dynamic Card Solutions (DCS), developer of CardWizard, has announced a new avenue for financial institutions and their retail partners to issue VISA and MasterCard co-branded credit cards at select retail locations.
DCS' CardWizard software is currently being used by financial institutions in North America for in-branch instant issuance of ATM, debit, credit and prepaid cards. By expanding the use of its software to instantly issue credit cards in retail stores, DCS now offers significant value to financial institutions looking to offer co-branded credit cards with retail customers and to retail stores seeking to enhance customer service programs.
"The credit card marketplace is very competitive and blurred, making it difficult for associations and organizations to effectively market credit cards to consumers," said Ron Zanotti, vice president, sales and marketing, DCS. "For financial institutions, retail locations provide the perfect venue for marketing co-branded credit cards to new and established customers for in-store purchases. Offering instantly issued credit cards in store locations enhances the retailer's image, increases activation rates and allows for improved customer service."
