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| SPECIAL REPORT...Order Now! Customer Perspectives on Self-Service Technology We surveyed more than 500 consumers to learn how they really feel about kiosks, self-checkout and other types of self-service. Find out what works, what doesn't, and what makes the difference between a device that helps your business and one that just gathers dust. Regular Price: US$249 | ||||
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| How much influence do consumers have? A lot, say industry experts Rob Evans, the director of industry marketing at NCR Corp., says cases like the TJX breach are unfortunate, because they chip away at consumer confidence in electronic transactions. �I think the macro effect � to the extent that it happens repeatedly and goes on unabated � is that it does create a little bit of disease in the market,� Evans said. �The more often that gets reported � and those stories get told with increasing frequency, one on the tail of the other � I think you�ll see a more detrimental effect on consumer confidence. And I think we�ll find that irrespective of how slick, how well, how convenient, how safe we build consumer electronic delivery, we�ll find that there is less likelihood on the part of the consumer to use it.� Other experts say those types of incidents have little effect on consumers themselves, but they do put pressure on deployers, retailers, financial institutions and financial-services providers to rethink their security measures. �Consumer confidence in the integrity of ATMs is strong. What happened with T.J. Maxx probably won�t affect people when they go to use an ATM. It might in some other venue,� said Doug Sholes, senior director of marketing and product development at Triton Systems. �But an ATM could be connected using a leased line. It could be connected using a TCP/IP network connection. It could be wireless. It could be dialup. I don�t think we�ve ever had an instance where someone said they wouldn�t have it any one way.� Consumer Power What can consumers do to ensure that the businesses they�re frequenting are transmitting along a secure wireless network? Many experts say their hands are tied, as retail establishments typically don�t spotlight the technical details of their data-encryption methods. Digging up that information can be a challenge, which could be a good thing for the industry. |
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