KING OF PRUSSIA, Pa. - Select-A-Branch ATM Network uses patent-pending technology that allows an unlimited number of financial institutions to market to their cardholders through S-A-B's surcharge-free ATMs.
"Through our state-of-the-art technology, we are able to offer our participating banks and credit unions the means of leveling the playing field between themselves and their competitors," said Dan Garner, president and chief executive of Select-A-Branch.
According to a news release, S-A-B ATMs are being installed from Virginia to Connecticut, including more 70 New York City McDonald's franchise locations.
"We believe that the Select-A-Branch ATM Network is a natural extension of the McDonald's franchisees' dedication to customer service," said Jim Lewis, president of Lewisfoods, owner of multiple McDonald's locations, including the McDonald's in Times Square. "We are optimistic that as S-A-B grows, more and more of our customers will enjoy surcharge-free ATM service at our restaurants."
S-A-B partnered with Actors Federal Credit Union, the McDonalds franchisees' incumbent.
"The Select-A-Branch business model represents a unique way to increase both our ATM revenues as well as increase the bond between the franchise locations and AFCU," said Jeff Rodman, president of Actors Federal.
S-A-B also delivers multiple ads that can be updated across the ATM network.
Participating FIs are provided an array of marketing materials, a co-branded Web site and integration into their standard ATM locaters. FIs also can directly reach cardholders by using on-screen advertising or a continuous video channel located in the topper panel above the ATM.
The value of Select-A-Branch's product offering was recently recognized by the Pennsylvania State Bankers Association when it awarded S-A-B a "preferred vendor" status. This award has been granted to only 22 other vendors in the organization's 112-year history.
Select-A-Branch also has signed partnerships with Triton Systems to deliver ATM hardware and software solutions as well as EFT provider Fiserv to deliver secure transaction processing.
About Select-A-Branch ATM Network
Select-A-Branch (S-A-B) is an ATM Network that provides wireless, digital-enabled ATM's located in high traffic merchant locations. S-A-B's patent-pending ATM software solution allows banks and credit unions to deliver branded, surcharge-free ATM transactions to any cardholder at any S-A-B ATM, resulting in increased patronage and customer satisfaction. Launched in 2006, S-A-B has offices in King of Prussia, PA. www.selectabranch.com
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