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LAS VEGAS - NCR Corp. is taking the opportunity at this week's BAI Retail Delivery Conference & Expo to help financial services industry leaders sharpen their focus on ever-changing consumer demands for the branch. With the NCR booth replicating the modern branch, attendees are experiencing it for themselves and interacting with -˜branch' personnel while conducting a series of transactions.
 
The NCR Branch Solutions optimize branch flow, customer experience and revenue generation through self-service, assisted-service and full-service zones. Each service point is tailored to the realities and opportunities resulting from usual customer behavior and dwell time in the branch.
 
"We all like to do things at our own pace, at our own convenience," Brian Bailey, NCR's vice president of marketing and deployment for financial solutions. "Because of that, the pace at which consumers are adopting newer self-service capabilities in other industries is amazingly swift. The financial industry can learn from these industries and adopt new transactions and self-service innovation."
 
Contactless authentication and interaction and mobile banking technologies are among the features presented at NCR's booth.

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