Bill Yackey is the editor of the Self-Service & Kiosk Association Web site and newsletter, which are owned and operated by ATM Marketplace's parent, and the managing editor of Digital Signage Today, one of ATM Marketplace's sister sites. To submit a comment about this story, contact the editor.
American ATM manufacturer Triton Systems held its own next to giants like NCR Corp. and Diebold Inc. at the 2007 BAI Retail Delivery Conference & Expo in Las Vegas last week. At Triton's booth, attendees had the opportunity to meet with representatives from partners Select-a-Branch and ATM USA, a Triton distributor, as well as the company's new chief executive, Bill Johnson.
Triton showed its FT7000 through-the-wall unit and its RL2000, Triton's newest line of lobby units. Both were displayed with a check-imaging option, although, said Triton marketing spokeswoman Alicia Blanda , a number of Triton's financial-institution customers are still warming to Check 21 technology.
ATM USA representatives huddled around a Wachovia-branded Triton ATM, and engaged in conversations about ATM branding. ATM USA provides turnkey ATMs and managed services for Wachovia.
"The key is to represent the brand," said ATM USA's Brad Nesbit.
The Wachovia-branded ATM - a Triton machine that is owned and operated by ATM USA -featured Wachovia logos on the screen as well as above the ATM.
ATM USA has signed a similar ATM-bradning deal with Fifth Third Bank, Nesbit said.
Elsewhere in the Triton booth, a green ATM with two screens attracted attention for its ability to deliver mutliple branding messages for multiple FIs. The ATM, part of the Select-A-Branch surcharge-free ATM network, is gaining some adoption momentum, says Select-A-Branch chief operating officer Dan Stechow.
He said Select-A-Branch ATMs are now deployed along Pennsylvania Turnpike stops, the City Center in Philadelphia, and in McDonald's franchise location throughout the Northeast.
Triton provides the hardware and software for Select-A-Branch. Fiserv processes the transactions.
