LONDON — With audience metrics being a focus of Screen Expo Europe this week, i-design showed how it captured ad views using its ATM advertising solution, ATM:ad. The company designs software and content that is used to run advertisements on ATMs' digital screens in the downtime during transactions.
Ana Stewart, chief executive of i-design, said the system gives advertisers a very accurate count of how many impressions the ad garnered based on the amount of transactions on each machine.
"It's a win-win situation, really," Stewart said. "Advertisers get exact measured results, while the ads actually speed up the perceived wait time for customers. When you're waiting for cash, you're not going to turn away."
Stewart said that the software can also tailor advertising for both genders based on information contained on customers' bank cards. The company has deployed the software in RBS and Tesco in the U.K.
