This year, New Orleans will be the setting for the ATM Industry Association's annual North American conference. Association leaders say it's a fitting locale; against a backdrop of a sprawling metropolis slowly rebuilding itself after the devastating effects of Hurricane Katrina in 2005, attendees will focus on a similar revitalization — that of the ATM industry.
The theme of the conference, which takes place Feb. 20-22, is "Rising Again", and its purpose — according to the ATMIA's Web site — is to "inspire ATM businesses and operations to confront today's issues and threats and come out on the other side renewed with their Distinctive ATM Competencies intact and ready to embrace emerging opportunities."
New revenue sources?
Part of the conference's strategy to re-energize the ATM industry is to point out new sources of revenue for cash-strapped independent sales organizations and financial institutions.
On Thursday afternoon, Jill Allie, marketing manager for Diebold Inc., will talk about the outsourcing of ATM services and how this can be used by deployers to save money.
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"In the past, we've seen financial institutions increasingly outsource elements of their ATM networks, such as the first- and second-line maintenance, cash handling and security," Allie said. "What we'll be talking about in this presentation is the new trend: How financial institutions are outsourcing their entire channel, with full turn-key outsourcing."
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Exhibitors
American State Bank
ArcaTech Systems
ATMIA
ATM Marketplace
ATM Parts Co.
Bancard Enclosures Better ATM Services Inc.
Cash Connect
Columbus Data Services
Credit Union 24 Network
Dealer Services of America
De La Rue
Diamond Kiosk & Surround
DPL Group
EFX Corp.
ESQ Business Services
Fidelity National Information Services
First Data Retail ATM Services
First Regents Banc Services & Equipment
Graphics Systems Inc.
Hypercom
Kaba Mas
Lockpoint
MagTek Inc.
MetaBank – Meta Payment Systems
Navigator Telecommunications
NYCE
Open Solutions Canada
PDNB
PULSE
RBS Lynk
RealTime Shredding
Sargent & Greenleaf
SkyCreek Corp.
Switch Commerce LLC
ACCEL/Exchange Network
TNS Group of Companies
Transaction Equipment Corp.
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Ron Schuldt, president and CEO of Columbus Data Services, will also be on hand to discuss how ATM companies can prepare for and recover from a natural disaster such as a hurricane or flood. It's a subject he's had first-hand experience with.
"Our company was based in New Orleans when Hurricane Katrina hit," Schuldt said. "We have since located in Dallas."
Law of the land
One issue that should be of pressing concern for ATM deployers and transaction processors – says Daveed Schwartz, a senior associate with Pillsbury Winthrop Shaw Pittman, is compliance with the Fair and Accurate Credit Transaction Act of 2003. Schwartz says far too many retailers have neglected the act, which prohibits retailers from printing credit or debit receipts that contain more than the last five digits of a card's account number or the expiration date.
Since the law took effect Dec. 4, 2006, about 400 class action lawsuits against big name retailers, such as FedEx Kinko's, have been filed, he said.
"If a retailer generated 5 million customer receipts in a several-month period before masking the expiration date, that's between $500 million and $5 billion in damages just for that retailer — and that's not an uncommon scenario," Schwartz said.
Schwartz, along with Pillsbury Winthrop Shaw Pittman partner Deborah S. Thoren-Peden, will address these issues in a presentation on Friday.
