RANCHO CUCAMONGA, Calif. — Co-Op Financial Services has licensed Saylent Technologies' portfolio optimization software to help Co-Op member credit unions identify and analyze card-usage patterns.
According to a news release, the Co-Op platform delivers information about cardholder-usage and portfolio trends.
"Co-Op is continually looking for innovative products and services to help our members maximize profitability, which is the reason we're so intrigued by the possibilities of leveraging data analysis for credit unions," said Stan Hollen, Co-Op's president and chief executive. "To increase revenue, credit unions need an intimate understanding of individual member usage and the requisite tools to gather the data to meet member needs and make the most of their accounts."
The program gives credit unions and CUSOs the ability to report on, analyze, and increase card usage and interchange income. Credit unions can review online detailed network and merchant-level reporting, estimated interchange, custom campaign management and profitability metrics.
The program is built to support multiple transaction sets. Though it is initially being rolled out to support credit-union debit programs, it has a multitude of applications including ATM, shared branch transactions, credit and more.
