CHARLOTTE, N.C. – Level Four Americas LLC, a supplier of open standards-based ATM software, announced that the president of Level Four Americas has joined the board of the ATM Industry Association (ATMIA).
ATMIA is a global, non-profit trade association with more than 1,000 members in 50 countries. The purpose of ATMIA is to promote ATM convenience, growth and usage worldwide, to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations.
Level Four's BRIDGE suite of ATM software solutions features a distributed software architecture that can unlock the potential of the ATM and self-service channel. Using open standards-based software, BRIDGE enables banks to not only select alternative suppliers for their ATM and self-service software, it also provides the ability to interact with other bank systems and third parties. This approach enables banks to reduce costs and increase customer service levels through reduced ATM downtime and enhanced functionality.
"ATMIA is very happy to welcome Steve to our North American board," said Mike Lee, CEO of the ATM Industry Association. "As the association looks further into retail banking and how the ATM fits into, and sometimes drives, a multichannel delivery strategy, Level Four's expertise in this field will be an invaluable resource. We look forward to working with Steve."
As an active board member of ATMIA, Lund will help shape the course of actions through ATMIA meetings with other board members. With 28 years of experience in the computer/microelectronics industry, Lund is uniquely positioned to share insights into the future of the ATM channel.
"As a provider of open standards-based ATM software, I am honored to join an organization that promotes the advancement of the ATM channel," Lund said. "We are entering an era of fundamental change for ATMs. With open standards-based architecture gaining ground, hardware vendors no longer have a stronghold on the bank's software operations. Free from the constraints of legacy technology, banks today are realizing greater efficiency and reduced costs at their ATM and self-service channels."
