• New guide answers the 'how,' 'why' of digital signage today

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LOUISVILLE, Ky. — Digital Signage Today, a sister site of ATM Marketplace, has published a new guide entitled "Digital Signage: Frequently Asked Questions," which explores and answers the most commonly asked questions of digital-signage deployers.
 
Sponsored by Planar, the guide addresses everything from how digital signage can improve in-store/in-branch sales to the pros and cons of third-party management.
 
"Everyone who is interested in digital signage knows the ends but may be unclear of the means," said Bill Yackey, editor of Digital Signage Today. "This guide covers the basics of digital signage, so potential deployers have the knowledge to cut to the chase when it comes time to collaborate with digital signage providers."
 
The guide, which features advice from ten digital-signage experts, is available on Digital Signage Today.

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