NEWPORT-ON-TAY, Scotland — The Multiple Sclerosis Society, the United Kingdom's largest charity for people affected by multiple sclerosis, is using ATM advertising by i-design to promote MS Awareness Week.
The adverts will feature positive dynamic visual testimonials from people who have overcome the challenges of MS. The aim is to drive people to the MS Web site and hotline, which provide information and help to MS sufferers, care providers and their relatives.
The campaign, which was bought by Total Media, will run for two weeks.
"Our priority is to raise awareness of multiple sclerosis, which affects 85,000 people in the U.K. alone," said Matthew Trainer, head of communications at the MS Society. "ATM advertising is a key part of the campaign as it provides a level of personal engagement which other outdoor mediums do not."
